Market Research Belfast, Northern Ireland

– Customers and Staff Focus Groups

Focus Groups are a wonderful way to identify how customers really feel about your business. It allows the business to understand and appreciate the more intricate detail of the customer’s thoughts and to explore their feelings on areas about which your may require feedback.

Focus groups can also work very well for your team, where issues and great ideas are identified and explored.

insight6 has run hundreds of such sessions across the globe resulting in thousands of business improvements and greater profitability.

The Process:

Identifying objectives
inviting the customers to the focus group
Conducting the session
Feeding back the findings
Planning appropriate late actions

The session identifies from the group:

How they currently feel about the business
How they feel the business could be improved
Their vision for the business and additional services they would like

Examples:

A garden centre was keen to identify its customers’ thoughts about an expansion plan
An SME wanted to introduce new products and wished to find out the customers’ views of its launch plan
An optician with a number of practices wished to identify how he could improve the customer journey
A food retailer wanted feedback on its team’s service performance
An exhibition organiser wished to identify ways to improve the exhibitor experience

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